We use essential technology to make this website work. Any non-essential analytics or marketing cookies should only be placed after you have made a choice through the website's consent controls.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, operate securely and understand how people use the site.
First-party cookies are set by baseMSP's website. Third-party cookies are set by another organisation whose service is used on the website, such as an analytics, video, booking or advertising provider. Some cookies expire when you close your browser, while persistent cookies remain for a defined period or until you remove them.
2. Types of cookies this website may use
| Category | What it does | Your choice |
|---|---|---|
| Strictly necessary | Supports core functions such as security, page delivery, forms and remembering your cookie preference. | Required for the website to work and cannot usually be switched off through the consent controls. |
| Preferences and functionality | Remembers choices or enables optional features that make the website easier to use. | Used only where permitted and, when required, after you give consent. |
| Analytics | Helps us understand visits, page use and website performance so we can make useful improvements. | Used only after consent where required. |
| Marketing | Helps measure campaigns or show more relevant advertising across websites and social platforms. | Used only after consent where required. |
Cookies used on this website
| Cookie | Provider and purpose | Duration |
|---|---|---|
basemsp_cookie_consent | Set by baseMSP to remember whether you accepted or rejected Analytics and Marketing cookies. It does not contain your name, email address or IP address. | 180 days |
_ga | Set by Google Analytics only after you accept Analytics cookies. It helps distinguish one website visitor from another so we can understand overall website use. | Up to 2 years |
_ga_E47Y3DQ49R | Set by Google Analytics only after you accept Analytics cookies. It retains information about your current website session for the baseMSP analytics property. | Up to 2 years |
Google Analytics remains blocked until you allow Analytics cookies. Marketing cookies are not currently used by the baseMSP website and will be listed here before any marketing technology is enabled.
3. Third-party services
Pages may contain services supplied by other organisations, such as Microsoft Bookings, embedded media, mapping, analytics or campaign measurement. If you open or interact with those services, the provider may process information under its own privacy and cookie terms.
Links that take you to another website are not covered by this cookie policy. You should review the privacy and cookie information on that website before making a choice.
4. How to manage your choices
When cookie consent controls are shown, you can accept or reject non-essential categories and change your choice later using the cookie settings control on the website. Rejecting optional cookies should not prevent you from reading the site, although some optional features may work differently.
Withdrawing consent does not affect processing that took place before your preference changed. Strictly necessary cookies remain active because the website needs them to operate safely and remember your choice.
5. Browser controls
You can also block or delete cookies using your browser settings. Blocking all cookies may affect how this or other websites work. Guidance is available from the main browser providers:
6. Changes and contact
We may update this policy when the website, the services used on it or legal requirements change. The latest version and review date will appear on this page.
For more information about how baseMSP handles personal information, read our privacy policy.
Email services@basemsp.co.uk or call 01252 268552.